As cloud technology becomes more prominent in the technological world, many businesses are looking to invest in cloud-based CRM offerings, whether or not they already have a CRM application. This page is a CRM comparison of two separate offerings: Microsoft Dynamics vs Salesforce.

A CRM-application deployment is a complex and multifaceted process. Of the numerous obstacles involved in the process, user adoption can often be the biggest hurdle to overcome for any successful CRM deployment. The element of familiarity can help to reduce the learning curve for users of new applications. Microsoft Dynamics CRM Online has a similar look and feel to other Microsoft products already widely used in the business arena, and is designed to integrate easily into a Microsoft software environment, whereas Salesforce.com is a stand-alone product with its own interface style. When comparing MS Dynamics vs Salesforce, it is likely that the typical new CRM user will be able to reach effective proficiency with Microsoft Dynamics CRM Online much sooner than they could with Salesforce.com.

When deciding between Microsoft Dynamics vs Salesforce, analyzing the difference in total cost of ownership (TCO) is important. Microsoft Dynamics CRM Online is the lower cost application throughout every parameter: licensing, deployment, maintenance, and long-term TCO. The initial price tag isn’t the only factor to take into account when choosing between Dynamic CRM vs Salesforce, and CRM Online is certainly the more cost-efficient choice over the long haul.

The table below is a CRM comparison of the critical aspects of Microsoft Dynamics CRM and Salesforce.com point by point.

Aspect

Microsoft Dynamics CRM

Salesforce.com

User Experience

Modern, clean, process-driven

Antiquated, traditional form-based, with scrolling

Analytics

Real-time interactive dashboards, report-builder, advanced query tool, integration with Power BI, Power View and Power Pivot

Static dashboards that require refresh, report view and record download limitations, no advanced BI, or data mining

Collaboration and Productivity

Social Collaboration tools such as Office365, SharePoint, Skype, Yammer, with screen sharing, click-to-communicate, and conversation archives

Chatter has non presence, audit logs, IM Timestamps, screen sharing, and a CRM license is needed for everyone to see relevant opportunities and cases

Deployment Choice and Value

Multiple Deployment Options – On-premise, hybrid, or Online. Price is $200/$65/$30/$15 with mix-and-match licensing. Additional data storage is $120/GB/Year

No on-premises deployment option. List Price is $300/$125/$65 with only one SKU per instance (inflexible pricing), plus hidden costs such as data.com for $125, and data storage is $3,000/GB/Year

Trust

Contractual Privacy protections via European Model Clauses, company-owned data centers, transparency in data privacy and operations, financially-based SLA’s

No signature commitment to European Model Clauses, data centers only in US and Asia, no transparency in operations and data access, no financially-backed SLA’s

Platform

Industry standard platform and developer choices (.NET, API), no transaction or API governors, interoperable with SQL Server, online and offline environments. Developer resources are ubiquitous and relatively inexpensive (.NET developer resources).

Forces proprietary Salesforce.com code and components, transaction governors, API call and request limitations. Developer resources are scarce and costly. Offline development environments are unavailable.