While the “C” is equal to customer in CRM, “X” is equal to any relationship that needs to be managed, such as vendors, employees, prospects, dealers, as well as other types of business relationships including properties, assets, projects, grants, legislation, and more. The flexibility of the xRM platform components (Windows, SQL Server, .NET, and Office) allow it to be leveraged in a wide variety of ways by many different organizations. xRM enables companies to rapidly create and deploy many relational LOB (Line of Business) applications on a single platform with shared resources and technologies.

xRM is a business application platform layer designed to significantly accelerate the creation of enterprise-class relational business applications by providing IT professionals with reusable ‘application services’ that can be rapidly adapted to fit the unique needs of users and businesses through point and click. Key value areas include:

Familiar Microsoft technologies give end-users a consistent experience across all LOB applications (Office/Outlook) and provide IT professionals with technology they know (SQL Server, Windows, .NET).

Power of Choice ensures organizations get and use xRM the way they need it. Whether it be on-premise or hosted, subscription or license, Outlook or Web, the Power Of Choice ensures it fits customers environment and budget.

Enterprise-class capabilities through highly scalable multi-tenancy for efficient management of multiple large-scale LOB applications in a single environment

Point and click customization allows each LOB application to be completely built (relational data model, process automation, user experience…) and maintained through a point and click interface.

Learn More About What xRM Can Do For Your Business